An animated explainer for South African Tourism's Sho't Left Trade Partner Platform — helping hotels, lodges, tour operators, and travel services register, list their products, and publish discounted deals to travellers across the country.
Sho't Left is South African Tourism's flagship domestic travel campaign, encouraging South Africans to explore their own country through affordable, locally packaged travel deals. To power the campaign, South African Tourism launched the Sho't Left Trade Partner Platform — a portal where tourism businesses (hotels, lodges, guest houses, tour operators, attractions and other travel services) can register, list their products, and publish discounted deals directly to South African travellers.
We were responsible for creating the animations for this campaign film — an explainer video designed to onboard trade partners onto the platform, built around the campaign's bold red and yellow identity.
"The challenge was making a functional, form-heavy onboarding process feel energetic and on-brand."
A trade partner sign-up is inherently procedural — accounts, business profiles, pricing tiers. The challenge was making a functional, form-heavy onboarding process feel energetic and on-brand, without losing the clarity trade partners needed to actually complete it.
By pairing precise screen-capture choreography with punchy motion typography and seamless device transitions, we set out to turn a step-by-step tutorial into a piece that carries the same playful, unmistakably Sho't Left energy as the rest of the campaign.
"Making a form-heavy onboarding process feel energetic and on-brand meant the choreography had to carry as much weight as the copy."Digital Resolve · Sho't Left campaign film
We built the campaign film around dynamic 3D phone mockups, kinetic typography, and fluid UI walkthroughs — breaking the sign-up journey into clear, numbered steps: registering an account, completing a business profile, and creating deals with standard and discounted rates.
The animation then shows partners where their offers come to life — across the Sho't Left website and its consumer-facing deal platforms — ending on the campaign's call to action: sign up once, and reach travellers everywhere.
The result turns a functional, form-heavy sign-up into a piece that carries the same energy as the rest of the Sho't Left campaign — built to onboard trade partners quickly, and get their deals in front of travellers everywhere.